A Smarter Way to Snack—Born from One Dad’s Mission
Tiny Noms was born from one dad’s mission to make snack time simpler, healthier, and totally stress-free.
Our founder, Jared Lichtman, is a passionate entrepreneur and co-founder of Atlas Grey, a beloved baby clothing brand known for its quality and minimalistic, modern designs. With a deep-rooted passion for holistic nutrition, Jared has always prioritized clean, high-quality ingredients for his family—and especially for his two snack-loving kids.
As a vegan and label-reading pro, Jared found himself constantly bouncing between grocery stores and websites, hunting for snacks that were actually nourishing, allergy-friendly, and, of course, tasty enough to pass the kid test. It was a full-time job just to stock the pantry.
So, he built the solution he couldn’t find:
A one-stop shop for snacks you can trust.
Tiny Noms started as a curated marketplace for better-for-you snacks—every product vetted for ingredient integrity, no artificial anything. Then it evolved into something even more powerful:
- Smart allergen filtering with real-time pop-up warnings
- Personalized family profiles
- School-approved snack filters
- Subscribe & Save options for time-starved parents
Sharing this mission with other families is both an honor and a privilege. Tiny Noms is more than just a snack marketplace—it’s a movement toward better food for the next generation.
Because snack time should be simple.
And healthy should never be hard.